15 SEO Best Practices for Structuring URLs

url structures

” It’s been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an “it would be great if we could,” not an “if we don’t do things this way, the search engines will never rank us well.” Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be.
#1: Whenever possible, use a single domain & subdomain

It’s hard to argue this given the preponderance of evidence and examples of folks moving their content from a subdomain to subfolder and seeing improved results (or, worse, moving content to a subdomain and losing traffic). Whatever heuristics the engines use to judge whether content should inherit the ranking ability of its parent domain seem to have trouble consistently passing to subdomains.

That’s not to say it can’t work, and if a subdomain is the only way you can set up a blog or produce the content you need, then it’s better than nothing. But your blog is far more likely to perform well in the rankings and to help the rest of your site’s content perform well if it’s all together on one sub and root domain.”

Read full article at http://moz.com/blog/15-seo-best-practices-for-structuring-urls

Further reading:
SEO service Singapore and digital marketing agency.

How To Use Fetch As Googlebot Like An SEO Samurai

googlebot fetch

“Do you know about Fetch as Googlebot? It is a feature of Webmaster Tools that allows you to input a URL, evaluate it, and (should you choose) submit it to the Google index for a fresh crawl. In this post, I am going to show you how to use the Fetch as Googlebot feature like an SEO samurai.

What Is Fetch As Googlebot

Fetch as Googlebot has two modes.

Fetch – Quick Check

In this mode, Googlebot will crawl a URL based on a path you specify, and you can then view the response your site sent to Googlebot. This can be used to check connectivity, basic errors, redirects or security issues with your website.

Fetch & Render – Deeper View

In this mode, Google crawls the URL and displays the page the way a browser would.

First, Googlebot gets all the resources referenced by your URL such as picture, CSS, and JavaScript files, running any code. to render or capture the visual layout of your page as an image. You can use the rendered image to detect differences between how Googlebot sees your page, and how your browser renders it.”

Source – http://searchengineland.com/how-to-use-fetch-as-googlebot-like-seo-samurai-214292

RULE ONE: ALWAYS HAVE A BACKUP PLAN

One thing you must have in your digital marketing campaign is a great article, this article maybe based on what you are marketing. Weather it be medical digital marketing, insurance digital marketing and a lot more, you are the one who is responsible for bringing in more traffic into your site. The better the content (mostly article), the more traffic you have. Some strategist require to use opt-in plugins as bait, and with it, you need to put a couple of words than can capture the attention of potential customers.

Keeping a constant flow of information and details into your site lures the customer back into your site. This can make you reach out to more visitors and potential clients. You then turn back into your contents which are less viewed, you might wanna rewrite them or generate more ideas and contents that can bring more viewers to it, you can also add social media share plugins so that delighted visitors will be able to spread the word.

Then you turn it to the most crowded area in the digital world, the social media. Yes, some blog networks might be private but people can easily know and detect if accounts are fake. Opening them to the public can rush in more leads into your site. Taking debates and comments into you tables without hesitation can help you tighten up ties with bloggers and visitors. Still ain’t enough? Watch the video below for more information.