P&G realigns for growth
The News Review:
- P&G realigns for growth
- Inside Coca-Cola’s Music-Powered Campaign
- HID adds Schiller to work with Dell
- Freescale Chips Power Android Smartphones MIDs
- Dean Crutchfield on Why Sir Martin Sorrell’s New Deal Isn’t Such a …
- Reminder: Sanofi Aventis – Live Webcast: Breaking News From the …
- Zuffa LLC Announces Bryan Johnston as Chief Marketing fficer for …
P&G realigns for growth
Cincinnati.com
These leaders will now report to Pritchard: Joan Lewis in consumer and market knowledge Phil Duncan in design and Charlotte tto in brand external relations. tto will continue to report to Chief perating fficer Bob McDonald on corporate-related external relations issues. Pritchard a 26-year P&G veteran was appointed global marketing officer in 2008 making him responsible for marketing and media strategy at the world’s largest advertiser. getElementById(”article-pagination”).
Inside Coca-Cola’s Music-Powered Campaign
Billboard Business News
“From our perspective it was a logical choice to inspire people through music” said Coca-Cola Global Music Marketing Manager Umut ¨zaydinli in the beginning of a case study on Coca-Cola’s “pen Happiness” campaign at the Billboard and Adweek Music and Advertising Conference in New York. In an advertising climate with declining TV viewership and increasing time online and music consumption Coca-Cola looked to create a song that would be the central piece of an innovative global marketing strategy. To do this they tapped five artists; Gnarls Barkley’s Cee-Lo Patrick Stump from Fall ut Boy Brendon Urie from Panic at the Disco Travis McCoy from Gym Class Heroes and newcomer Janelle Monae to collaborate on a commissioned single. The track was produced by Polow Da Don and Butch Walker. Jonathan Daniel of Crush Music Media Management said the artistic collaboration was easy due to the mutual respect between all artists involved. He went on to cite working Coca-Cola’s trademarked five-note whistle into the track as the most difficult musical challenge for the group.
HID adds Schiller to work with Dell
SecureIDNews (press release)
Additionally Schiller will develop and implement business and marketing plans to leverage HID on the Desktop and its integration with the embedded contactless smart card reader in select Dell Latitude E-Family laptops. Schiller joins HID from Dell Inc where she held the position of account executive for corporate accounts. Schiller graduated from the University of North Texas with a Bachelor of Arts degree in Communication and Public Address. In collaboration with Dell HID has taken a role in addressing the convergence of physical and logical access control. 56 MHz contactless smart cards.
Freescale Chips Power Android Smartphones MIDs
PC World
Freescale also displayed several smartbooks which with their 10-inch screens and full keyboards look a lot like netbooks but work somewhat differently. Since they’re built from mobile phone parts designed for power efficiency smartbooks should run much longer than netbooks on a single charge. Glen Burchers director of global marketing at Freescale said a smartbook with Freescale chips inside can run for eight hours on a three-cell battery much longer than comparable netbooks which can only last two or three hours with such a battery. Most netbooks are sold with a heavier six-cell battery and can run for around six hours before needing a recharge. Smartbooks from Pegatron another contract manufacturing spin-off from Asustek were on show at Freescale’s office. They will cost around US$199 each if they’re made for Wi-Fi wireless Internet access.
Dean Crutchfield on Why Sir Martin Sorrell’s New Deal Isn’t Such a …
mediabistro.com
mnicom and WPP both started 1986. Sir Martin Sorrell had a vision to build a full-service global-marketing company to serve worldwide clients and in 1986 he acquired an already publicly listed company called Wire & Plastic Products. Having been the CF for Saatchi and Saatchi for a number of years he understood that advertising was being usurped. Ad agencies needed to ameliorate the rebellion from clients who refused to keep paying ad agencies 15% commission so he moved to a fee based model. It was also a category whose effectiveness was being diluted by technology that gave consumers more choices and tools that avoided ads. Sorrell knew the simplest answer was to act.
Reminder: Sanofi Aventis – Live Webcast: Breaking News From the …
SYS-CN Media (press release)
Presentation will be followed by Q&A. Pierre Chancel sanofi-aventis Senior VP Global Marketing and Access. Philip Home DM DPhil Professor of Diabetes Medicine Newcastle University UK. 5 2009— Reads 107 Copyright © 2009 SYS-CN Media.
Related from Zjhcfw: Sanofi-Aventis to invest $90m to produce diabetes drug
Zuffa LLC Announces Bryan Johnston as Chief Marketing fficer for …
PR Newswire (press release)
The Ultimate Fighting Championship :: Zuffa LLC Announces Bryan Johnston as Chief Marketing fficer for UFC(R). In this executive position Johnston will establish and oversee the global marketing strategies and merchandise initiatives for UFC and World Extreme Cagefighting brands.
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