Aon’s Clement looks to score with Manchester United sponsorship
The News Review:
- Aon’s Clement looks to score with Manchester United sponsorship
- Volkswagen Ad Account In Review: Agency Plum
- nline marketplace opens new world of global marketing for …
- Diehard Fans Are Given Access to Last Batch of Free Tickets …
- Services/Suppliers
- Titan to introduce new range during festival season
Aon’s Clement looks to score with Manchester United sponsorship
BtoB Magazine
Clement quickly set about changing that. He initially focused his efforts on strategies beyond simple marketing communications. He implemented Salesforce. com to provide metrics for measuring what was and wasn’t working around the world and his team focused on associating the Aon brand with such qualities as knowledge and service.
Related from Rizzicreations: Canada offers further help for auto industry
Volkswagen Ad Account In Review: Agency Plum
BusinessWeek
There are more agencies to be named. Crispin Porter said it will not defend the business. The review comes on the heels of VW AG naming former Fiat marketing chief Luca De Meo as its new global marketing chief. “ur goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice” Tim Ellis VP-marketing at Volkswagen of America said in a statement. “The Volkswagen brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore we are re-evaluating all areas of our business and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place. ” Ad consultant Dick Roth is working with VW on the review.
nline marketplace opens new world of global marketing for …
Alibaba News Channel
ne day a sales manager from Alibaba. What he introduced helped us open a window to a new world of global marketing. We were convinced by his words and placed an advertisement on Alibaba. I still remembered the first business deal I secured through Alibaba.
Diehard Fans Are Given Access to Last Batch of Free Tickets …
SYS-CN Media
“Book the Band has been a hugely successful program in its three-year runbecause it gives fans the rare shot to program the actual show” said RonFaris Director of Brand Marketing & Innovation Virgin Mobile USA (NYSE: VM). “And this year as an added twist we’ve given more than a hundredfree tickets to our sold-out show to The Birthday Massacre as the winningband to distribute to fans in the area as a way of thanking them forvoting. “Book the Band is an incredible launching-pad for up-and-coming bandsenergizing their fans giving them great exposure and culminating with aspot in the all-star line-up at the Festival” said Tom Maguire head ofglobal marketing at Kyocera Communications Inc. “Through programs likeBook the Band and Kyocera ALL Access where 14 young fans will win thechance to create a behind-the-scenes documentary about FreeFest Kyoceraand Virgin Mobile USA are thrilled to give fans a voice in how the eventshapes up and how it’s remembered well into the future. The Birthday Massacre issued a statement: “The Birthday Massacre is happyto be sharing the stage with some of the bands that we have admired for along time. We have just finished touring Europe and playing some bigfestivals but this is the biggest and it should be great fun for us andour fans. Thanks to Virgin Mobile and Kyocera for the chance to play.
Services/Suppliers
PennEnergy
ABSHouston has announced new senior management in its Europe and Pacific divisions. Sember currently president and C ABS Europe Ltd. based in London will return to Houston as vice-president global marketing. Replacing him at ABS Europe is Todd Grove president and C of the Pacific division who will move from Singapore to London. Grove has previously served as president of the Americas division of ABS and prior to that vice-president Western Europe based in London. Mark McGrath will be promoted to replace Grove at the Pacific division helm in Singapore.
Titan to introduce new range during festival season
Indopia
css”);Business : Titan to introduce new range during festival season : 653660. “We are working on a new range of products for the festive season. We are also working on a new marketing campaign for it” Titan Industries Ltd Global Marketing Head Suparna Mitra told reporters at the sidelines of a CII event. While she declined to give details on the range of products planned by the company she said the Titan Industries expects double-digit growth during this year&aposs festival season as compared to the same period last year. ” This season we are planning to tap customers through product launches and marketing activities rather than giving discounts” Mitra said. During last year&aposs festival season Titan had launched a special premium collection for women&apos Raga Crystals&apos. Titan Industries had reported a net profit of Rs 46.
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