CA Names Marianne Budnik Chief Marketing fficer
The News Review:
- CA Names Marianne Budnik Chief Marketing fficer
- Geek the Library campaign is under way
- Inside Curve: Lane Bryant Scores Plus Plus
- ‘India is a must-win market for us’
- Direct Marketing Association Unveils First Ever ‘DMA Certified …
- Rural Marketing Global Marketing Business and Website Marketing …
- Fitzgerald now global marketing director
CA Names Marianne Budnik Chief Marketing fficer
PR Newswire (press release)
(NASDAQ: CA) today named Marianne Budnik as senior vice president and chief marketing officer reporting to George Fischer CA’s executive vice president for global sales and marketing. “Marianne’s broad international experience her thorough knowledge of the technology industry and her long track record of delivering marketing results makes her uniquely qualified to lead CA’s global marketing organization to the next level” said Fischer. “She will be instrumental in furthering our efforts to aggressively execute our comprehensive global marketing strategy and helping drive revenue growth. I am delighted to welcome her to the team. Budnik will be responsible for the Company’s overall marketing strategy and integrated market initiatives including CA’s corporate marketing field marketing and product marketing activities. “I am very excited to be joining CA” said Budnik. “CA is a company that is well-positioned to help customers maximize the value and effectiveness of their IT environments while holding down costs.
Geek the Library campaign is under way
Coastal Courier
the nonprofit library cooperative charged with administering funding for the campaign said the program will bring in several marketing tools and resources for the library to use in its awareness and lobbying efforts. \x26ldquo\x3BWe believe that if people realize that if the public libraries close or they reduce their hours that really the needs of the community will probably not be met.
Inside Curve: Lane Bryant Scores Plus Plus
ZDNet Blogs
What makes this important is several fold (please see my article later this month on vertical communities at SearchCRM for more conceptual detail):Apparel of any size are an emotional buy – totally tied into style look and feel and even identity and self-worth. Studies have been done that show how emotional this actually is.
‘India is a must-win market for us’
Economic Times
This understanding is what marketingis to us. World over we do not excuse ourselves from gathering insights andhave built strong feedback systems to enable this. We have a global marketingteam for key businesses. Then there are functional expert groups. There is acorporate level team that looks forward to implementation of consumer insightsin what Philips stands for as a brand. So there are a lot of people making surethat consumer insight from across the world gets processed and is implemented inour business. What are some of thelessons that you learnt from the economic downturn that you are trying toimplement in your business? As a company we have learnt a lotfrom the economic challenge at hand.
Direct Marketing Association Unveils First Ever ‘DMA Certified …
PR Newswire (press release)
Analytics is the key to staying relevant being responsible and getting a desired result. The “DMA Certified Marketing Professional” is the foremost all-inclusive educational program keeping marketers connected and current. The program is timely and reflects today’s landscape allowing those enrolled to gain direct access to specialized education from the US and around the globe; supplying individuals and companies alike the opportunity to stay current on initiatives affecting the global marketing community forge new and strong partnerships and improve overall marketing efforts. The certification program which is available both online and in person ensures that every certified marketer has a high-level of knowledge in all foundation areas and core aspects of direct marketing. In-person courses are available now and the first online certification courses will be available in Fall 2009. Additionally attendance at selected.
Rural Marketing Global Marketing Business and Website Marketing …
BigNews.biz (press release)
SRS provides custom marketing for clients based on their business needs globally. SRS has clients in Asia Europe and North America.
Related from Dmdreams: Nokia Selects Carat As Global Media Agency Network
Fitzgerald now global marketing director
Namibia Economist
Fitzgerald joins the company from Brandhouse Beverages (Pty) Ltd in South Africa where he served as group portfolio manager for beer. Brandhouse a sales and distribution company is Namibia Breweries? partnership with Diageo and Heineken in South Africa. Desmond van Jaarsveld NBL?s managing director said Fitzgerald is a seasoned executive who is no stranger to the brewer?s business. ?John has been involved in our beer brands for the past 10 years now; both within Namibia and South Africa.
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