Diageo marketing spend down
The News Review:
- Diageo marketing spend down
- Tahitian Noni International Announces New Vice President of Global …
- Zargis Cardioscan(TM) Unveiled Through Global Marketing and …
- Timberland Names Global Marketing VP
Diageo marketing spend down
Marketing Week
European net sales dipped 5% hit by the ?worsening economic environment?. However a faltering performance across most of the continent was offset partly by a stronger performance in Britain where net sales increased by 2%. Global marketing spend dropped by 9% which the company claims was due to media deflation. In Europe marketing spend dropped 14% to £419m driven by reductions in the ?challenging? economies of Spain and Ireland. The company has been cutting costs in the wake of the global economic downturn which it says will save it £120m next year. As part of the cuts the company plans to close its Johnnie Walker bottling plant in Scotland a move which has prompted protest from affected workers and local politicians. Paul Walsh chief executive says it has been a ?very challenging? year for the company but that the results ?demonstrate the resilience of our business.
Tahitian Noni International Announces New Vice President of Global …
Trading Markets (press release) (press release)
Jeff will become a part of the executive management team and is an integral part of Mr. Wadsworth’s strategy of organizational realignment that includes a refocus of resources time and energy on the core strengths that made TAHITIAN NNI(R) Juice the number-one selling nutritional supplement in the world.
Related from Bmkf999: Howard Feldman Joins Bristol-Myers Squibb as Vice President and …
Zargis Cardioscan(TM) Unveiled Through Global Marketing and …
PR Newswire (press release)
This marketing alliance provides Zargis with a wide-range of global marketing and promotional opportunities along with exclusive rights to sell its products through the world-wide distribution network of the 3M(TM) Littmann(R) brand. Zargis Cardioscan software the 3M(TM) Littmann(R) Electronic Stethoscope Model 3200 and access to ZargisTelemed(TM) — Zargis’ Internet-based telemedicine portal — can now be purchased online at.
Timberland Names Global Marketing VP
Brandweek Magazine
He takes over for Carol Yang who remains with the Stratham N. company through ctober to oversee the transition. Davey will report to Mike Harrison who is Timberland’s chief brandofficer.
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