Global Direct Marketing Company Guthy-Renker Announces New Co-CEs …
The News Review:
- Global Direct Marketing Company Guthy-Renker Announces New Co-CEs …
- Lessons From the Microsoft Photoshop Fiasco
- Timberland Names Global Marketing VP
Global Direct Marketing Company Guthy-Renker Announces New Co-CEs …
PR Newswire (press release)
“ur rapid international growth exploration of cutting edge digital strategies innovations in the highest quality product development and award-winning show production are all fueled by the entrepreneurial spirit that founded this company and each play a vital role in its continued success and industry leadership” said Greg Renker. “We’re harnessing our greatest strengths in new ways. As a company that now employs more than 3000 people we have the benefit of leveraging the entrepreneurialism of our co-founders while continuing to advance our growth as an enduring global marketing company. Positioning ourselves to maintain nimbleness in a rapidly changing marketplace and meeting needs of our customers more quickly are goals we are committed to throughout each facet of our business” said Ben Van de Bunt. About Guthy-RenkerEstablished in 1988 Guthy-Renker is today one of the world’s largest direct response television companies with sales of more than $1. riginally launched as a television direct marketer by co-CEs Bill Guthy and Greg Renker the independently-owned vertically-integrated company has since broadened its focus into every area of electronic retailing making quality products available to U.
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Lessons From the Microsoft Photoshop Fiasco
AdAge.com
com) — A lot of global marketing is about translating a single idea for dozens of markets. But let's face it local executions don't stay local for long especially if they offer bloggers a chance to embarrass a multinational brand. Microsoft learned this last week when blogs and mainstream media alike seized upon an image from Microsoft's Polish business website featuring a clumsy Photoshop job that turned a black man white.
Timberland Names Global Marketing VP
Brandweek Magazine
He takes over for Carol Yang who remains with the Stratham N. company through ctober to oversee the transition. Davey will report to Mike Harrison who is Timberland’s chief brandofficer.
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