Infor Leverages icentera to Drive Sales Enablement Across More …
The News Review:
- Infor Leverages icentera to Drive Sales Enablement Across More …
- LI company earnings: United-Guardian Hauppauge
- Virtual you? Xbox avatars can now buy Quik/Roxy goods
- Toyota Revamps Global Marketing
- ThermoGenesis Names Harold (’Hal’) Baker Vice President of Sales
- Social media guru and retail executive both promoted at Best Buy
- {Gatorade’s chief marketing officer got lots of miles from Nike …
Infor Leverages icentera to Drive Sales Enablement Across More …
PR Newswire (press release)
iCentera creates and deploys socially intelligent sales enablement portals that dynamically adapt to the changing needs of sales marketing partners and their customers to optimize sales effectiveness reduce the sales cycle and reduce the cost of selling. iCentera’s collaborative sales enablement SaaS solution provides measureable advantages over in-house builds and other vendor solutions which are often static dormant document storage repositories that provide no real-time sales guidance or social media capabilities to foster the user communities that are required to bridge the gap between marketing and sales through blogging discussion forums and user feedback. “Today sales enablement has to be enterprise-wide” said Dave Alampi Infor’s VP Global Marketing Strategy & Services. “The entire company must be empowered. ” Infor began using the iCentera solution to meet its needs for distributing large amounts of information in a targeted and organized fashion to a highly disparate rapidly growing global organization and to make that information easy to find. The company also needed an easier way to keep the content fresh and relevant to the specific interests of its diverse sales teams and channel partners – and it had to roll out its new portals quickly reaching thousands of staff and partners. iCentera’s services organization provided guidance and best practices for creating Infor’s portals which today serve a wide variety of communities for its many product segments such as Performance Management and ERP.
Related from Sales-monster: Skyya Communications Adds icentera to Growing Client Roster
LI company earnings: United-Guardian Hauppauge
Newsday
With the assistance of our global marketing partners we have continued to expand our product line and open up new geographic markets for our products. The result has been a record level of earnings for the first six months of this year.
Virtual you? Xbox avatars can now buy Quik/Roxy goods
Global Surf News
“Xbox is an amazing entertainment platform that is constantly innovating from the way we watch TV to how we connect with friends. Quiksilver is excited to extend our brand experience in this arena and offer our fans and new audiences alike clothing items that are true to who they are and the lifestyle they want to live” said Senior Vice President of Quiksilver Marketing Greg Perlot. “It’s the rise of a new social community and we’re catering to the needs of our consumers in this virtual world by offering their extended personalities the style that they express and crave in real life” adds Randy Hild Executive Vice President of Global Marketing Roxy. “There are 20 million people interacting and enjoying social entertainment on Xbox LIVE” said Craig Davison Senior Director of Xbox LIVE Marketing. “Personalizing the Xbox LIVE experience and keeping it current and authentic is important to us so when we had the opportunity to work with two progressive stylish and popular brands like Quiksilver and Roxy we knew they’d be welcome additions to Avatar Marketplace” Quiksilver and Roxy product will be available for purchase using Microsoft Points beginning today August 11th About Quiksilver: Quiksilver Inc. (NYSE:ZQK) is the world’s leading outdoor sports lifestyle company which designs produces and distributes a diversified mix of branded apparel footwear accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.
Toyota Revamps Global Marketing
Brandweek Magazine
in the midst of sweeping organizational changesinitiated by its new president Akio Toyoda said it is creating twonew companies to manage marketing efforts for the automaker inJapan and worldwide respectively. ne company will steer marketing in Japan and the other will “carryout and assist global marketing as well as coordinate and assistthe marketing activities of TMC affiliates. ” The entities have yetto be named. Each will begin operating on Jan. 1 according to theparent company.
ThermoGenesis Names Harold (’Hal’) Baker Vice President of Sales
PR Newswire (press release) (press release)
Baker was Vice President Global Sales for Hygenic Corporation a global manufacturer and marketer of over the counter pain relievers rehabilitation consumables and EM specialty products for the medical and dental markets. Before that he was Senior Vice President U. Commercial perations and Senior Vice President Global Marketing for Pall Corporation a $2 billion filtration and separation products manufacturer serving the life science and industrial markets. Baker spent four years as Director Global Marketing for Gambro Healthcare a provider of automated blood and stem cell collection technologies.
Social media guru and retail executive both promoted at Best Buy
Bizjournals.com
Judge will retain his title as Chief Marketing fficer which he has held since 2008 but he will replace his senior vice president title with executive vice president. Judge 46 has helped encourage Best Buy’s employees to use social media across multiple brands and channels to create stronger customer relationships said Best Buy CE Brian Dunn. His promotion “reflects his responsibility for global management of Best Buy’s portfolio of brands and his oversight of Best Buy’s global marketing efforts” Dunn said in a statement. Judge joined Best Buy as a member of its e-commerce team in 1999. He helped launch BestBuy. com and in 2006 became senior vice president of marketing. He started his career at The Direct Marketing Group and held marketing and management jobs at Young & Rubicam Coca Cola USA The Quaker ats Co.
{Gatorade’s chief marketing officer got lots of miles from Nike …
Chicago Tribune
“The environment there is very conducive to creativity and innovation. ” She was in discussions with Nike about her next role a global marketing position when she got a call from a headhunter. Gatorade she was told was looking for someone to reinvigorate the business. Comparing the opportunities “Nike was heavily matrixed meaning the jobs were similar but there wasn’t the same level of accountability” ‘Hagan concluded. “At Gatorade I’d own all of the marketing and innovation functions. I wanted that chance in my career to put everything on the line and see if I could lead a total team to turn around a brand.
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